SOCIAL MARKETING LEAD & CREATIVE STRATEGIST
Bridging the Gap Between Data-Driven Strategy and Creative Content
With 11+ years of experience managing networks of 60+ channels and scaling views from 75M to 350M. I help brands build sustainable organic growth. Focusing on the audience, not just the algorithm.
Don’t obsess over algorithms. Focus on your audience.
Most social strategies fail because of a disconnect: Agencies deliver abstract slides, while creators produce content without business context. I bridge this gap. My approach combines data-driven media strategy with hands-on content production to build sustainable organic growth—not just short-term viral hits.
Strategy & Audits
I help you restructure content taxonomies, optimize retention benchmarks, and shift from paid dependency to organic growth.
Scalable Content Ops
Building infrastructure for high-volume video production. Whether it’s managing creative units or producing hands-on vertical video assets.
AI-First Workflows
I engineer generative AI workflows for synthetic user testing and rapid prototyping to reduce production time and increase CTR.
BEHIND THE STRATEGY
Deep Industry Roots & Active Creator DNA
I don’t just advise on strategy. I live it.
As the former Global YouTube Lead for Deutsche Welle, I managed a network of 60+ channels and scaled monthly views from 75M to 350M.
But I never stopped creating. Whether it’s building my own brands like Der Schlaumacher or experimenting with AI-driven storytelling for why it’s art: I test algorithms on myself before I recommend them to you.
Selected Work
From scaling global networks to prototyping AI workflows.
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AI-First Prototyping: 0 to 500k Views in 6 Months
Engineered Generative AI workflows for synthetic user testing. Incubated an Art History channel to 500k organic views in 6 months.
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Pioneering Edutainment: Viral Growth on TikTokTest
Successfully translated complex educational content into viral vertical video formats. Produced 200+ assets, achieving up to 940k organic views and 67k likes per video.
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Scaling a Global Media Network to 350M Monthly Views
Managed a network of 60+ channels. Shifted strategy from vanity metrics to retention, scaling monthly views from 75M to 350M.
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From Paid to Organic: Securing Category Leadership
Secured category leadership for a top parenting influencer. Shifted traffic sources from >90% paid to >90% organic while eliminating media spend.
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Turning “Dry” Niche Topics into High-Performing Video Assets
Leveraged video SEO to boost dwell time for complex legal topics. Created an explainer video library that improved rankings and supported lead generation for law firms.
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Building a Personal Education Brand from Scratch
Bootstrapped an educational YouTube brand to 80k subscribers and 16M views. Proved longevity and adaptability by managing all aspects of production for over a decade.
Ready to bridge the gap between strategy and execution?
Whether you need a strategic audit regarding your video content or a scalable production workflow. Let’s discuss how we can reach your audience effectively.